About

Welcome to Wild Roots Co. — a small apparel brand inspired by faith, family, country living, and the beautifully imperfect everyday moments that make life ours.

Wild Roots was created for the women who can appreciate a cute graphic tee just as much as a pair of worn-in boots. The moms spending their evenings at ball fields and stock shows. The women building businesses, raising families, chasing dreams, and somehow keeping everything moving in between. 

Our style is a little western, a little wild, and deeply rooted. 

Why Wild Roots? 

The name Wild Roots represents two things that can exist beautifully together. 

Roots are the things that ground us — our family, our faith, our values, our hometowns, and the people and places that made us who we are.

Wild is the part of us that keeps growing — taking chances, chasing dreams, trying something new, laughing too loudly, getting a little dirt on our boots, and creating a life that feels like our own. 

At Wild Roots Co., we believe you can know exactly where you come from while still becoming whoever you're meant to be. 

Apparel for real life. 

We're creating pieces you'll actually want to live in — comfortable graphic tees, sweatshirts and everyday apparel with designs inspired by western life, motherhood, faith, agriculture, sports, small-town living and everything in between. 

Pieces you can throw on for a Saturday at the ball field, a trip to the stock show, errands around town, a bonfire with friends, or just another beautifully ordinary day. 

Because sometimes your favorite shirt isn't the fanciest thing in your closet.

It's the one that feels the most like you. 

Stay Wild. Stay Rooted. 

Thank you for supporting Wild Roots Co. and the dream behind it. Every order, share, comment and recommendation means more to a small business than you probably realize. 

Wherever life takes you, remember where you're rooted — and never lose the wild in you.

Wild at heart. Rooted in soul.™                                                                                          Wild Roots Co.